About For Life Products
For Life Products, LLC, manufactures and markets innovative and practical home, marine and automotive cleaning and restoration products designed to improve the quality of everyday life.
Our products are available from QVC and at select home-center chains and leading traditional and online retailers. Our products can also be purchased directly from any of our brand’s websites.
Our corporate headquarters and warehouse are in Miramar, Florida and we also run a TV production studio in West Chester, Pennsylvania. The production studio is only minutes away from QVC Studio Park and includes a replica TV set where For Life Products employees can train on best practices when pitching products on television.
CEO, Joseph A. McDonnell, J.D., “Joe” is the Founder, CEO, and Chairman of the Board of For Life Products, Inc.
For Life Products, LLC, creates, owns, markets, and distributes the “Rejuvenate” brand surface care cleaning and renewal products to 40,000 retail stores in the US, and Canada, Europe, Dubai, in the chains such as: The Home Depot, Lowes, Walmart, Menards, Ace, Do it Best!, Bed Bath and Beyond, QVC, The Shopping Channel, and more.
Joseph A. McDonnell also founded iShopSecure.com, Inc. in February of 1999, which was the premier online anti-fraud and anti-terrorist organization to prevent the use of stolen credit cards and ID theft for online transactions as well as MOTO (mail order and telephone order) transactions. McDonnell invented the 3D Secure 3rd party authentication platform and filed several US Patents. McDonnell also participated as an ongoing board member as an expert with Visa International for their 3D Secure protocol as well as Visa USA for the “Verified by Visa” program for which McDonnell’s invention was utilized. McDonnell sold iShopSecure.com in April of 2003.
From 1989 – 1998 Mr. McDonnell was the founder and President of a leading manufacturer and distributor of home safety testing products which gained distribution into more than 40,000 retail outlets nationally. Mr. McDonnell began this company for the purpose of manufacturing, marketing, and distributing the Detecto Card Microwave oven leakage detector, a product he invented during his attendance at Law School. He immediately expanded the product line to include carbon monoxide detectors, lead in paint test kits, water test kits, radon gas detectors, lead in water test kits, and radon in air test kits.
Mr. McDonnell, with his strategic use of fear-based marketing, was the first to successfully market and distribute carbon monoxide detectors to the retail trade, which later grew to a $20 billion industry annually. During Mr. McDonnell’s tenure, he was responsible for conducting market research, conceptualizing home safety testing and related products, designing the products, and sourcing initial suppliers. Moreover, he designed all packaging and sales materials, copyrighted, trademarked, and directed the patenting of the inventions. Additionally, he hired and managed a 100-person sales force. Mr. McDonnell was also the marketing director where he produced and directed both national TV and radio commercials, directed the buying and management of TV, radio, and print media, and directed the launch of a multitude of nation-wide public relations campaigns. Mr. McDonnell also acted as the national spokesperson. As company spokesperson, he was positioned as the national expert on the dangers and issues which the company’s products addressed. These include: the adverse biological health effects of microwave radiation; the dangers and sources of carbon monoxide; the causes and biological health effects of lead poisoning; and an authority on radon gas, its causes, and biological effects. Mr. McDonnell negotiated large retail sales programs and deals and managed a team of 110 employees.
Mr. McDonnell has appeared on CNN, The Home Show, Willard Scott Show, more than 100 news programs on all major TV networks, over 100 live radio interviews, and he was featured by Associated Press, LA Times Syndicate, USA Today, Popular Science/Mechanics, Woman’s Day, Good Housekeeping, and a host of other consumer and industry magazines.
Mr. McDonnell is an inventor and holds over 40 US and International Patents and is also an attorney who is admitted to the New York State Bar since 1990.
In 1988, Mr. McDonnell was employed as a court clerk under Justice Collins of the Appellate Term of the New York Supreme Court. He earned a Bachelor of Business Administration degree from the University of Miami majoring in Management, Marketing, and Business Law where he graduated in the top percentage of the business school, and a Juris Doctorate degree from St. John’s Law School where he graduated in the upper percentage of his class.
Mr. McDonnell is also a premier supporter of many national charities including the Boys and Girls Club of S. Florida, Habitat for Humanity, and the Hurricane Relief Fund, just to name a few.